16th April 2014
LIPOFIRM PLUS GOES FROM STRENGTH TO STRENGTH
The success of the award winning Lipofirm Plus over the last 24months has far exceeded our expectations, the demand for this device during both 2013 and 2014 demonstrates that Lipofirm Plus is still the salon’s favourite choice for inch loss, body contouring, facial & body skin tightening. With Lipofirm Plus technology having two medical certifications it has also become a favourite with the medical profession with many installations carried out with GPs and nurses.
The launch of the Lipolift Pro, the only Bio-active contouring wrap of its kind has also been a tremendous success, both as a stand-alone treatment or a product that can be used in conjunction with the Lipofirm Plus. It enables salons to offer an alternative or a complete body treatment in a shorter period without overloading the liver.
The forward-thinking salons that have invested in these two products are the main contributing factors of their success and we believe that this success should benefit all those salons that believed in our vision for these outstanding products.
We are also excited to announce the appointment of IMAGEBOX - one of the UK’s leading PR agencies for the health, beauty and aesthetics sector. Image Box has been tasked with increasing consumer awareness for our business Product Portfolio, and in particular Lipofirm Plus and Lipolift Pro.
Image Box are currently creating:
• Hard-hitting editorials in two large national newspapers
• Producing a case study with one established national paper
• Creating a consumer website educating the public about the benefit of both the Lipofirm & Lipolift, incorporating a clinic locator driving footfall direct to your business
• Celebrity& Medical endorsement
• Negotiating with TV and press and in particular a popular lifestyle programme
In March both brands have been featured in the SUN newspaper and OK magazine and both articles will be forwarded to you under separate cover. The PR coverage for the month of April is really exciting with one particular TV morning program requesting a review on the Lipofirm Plus………Watch this space!!
Notwithstanding the ongoing cost of these campaigns unlike our competitors there is no cost whatsoever to our clients - this is our contribution for thanking all of our valued clients helping to achieve such success with the Lipofirm Plus Brand
For and on behalf of
Advanced Esthetics Solutions